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Wednesday, February 23, 2011

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internal communication within the company


s us imagine an organization in which members do not share information with those who depend on it for achieve its objectives, in which there were no formal channels of communication, and the news passed from mouth to mouth through the informal network, in which the heads never tell their employees what is expected of them or how they aser evaluated, nor give them retralimentación, or anything that can help them to perform their jobs adequately, in short, which was completely rudimentary communication with serious deficiencies and omissions distersiones.

Do you know any organization of this style? . I do.
These organizations will inevitably disappear in the short term.

Communication is the company the equivalent of the circulatory system of the animal or human body, allowing blood, which in this case is the information arrives to all corners of the body and provide them with necessary oxygen for healthy functioning, and therefore to the survival of the sistema.Si no good irrigation, diseases are coming that will ultimately lead to death.

Indeed, few companies are facing problems of communication, perhaps not as severe as those described above (if so, many of them would not exist), but if enough important so that things do not go well, the decisions to get stuck or are not correct (the data is the raw material for decision making), and the working environment is unhealthy.

In fact, surveys that measure employee job satisfaction show, again and again, that one of the worst factors perceived by them is precisely communication.

also find, of course, examples of organizations to be aware of the importance of good communication, seek to establish and maintain a channel that can provide, including the formal leaders, as these are certainly essential for information to flow vertically and horizontally . It also has a clear strategy to ensure that all members receive timely information they require, both in quantity and quality. Do you know this kind of organizations?. I do, working with many of them.

An important element of this strategy is to have people dedicated to facilitate the process and I do not mean people in the HR department, if not people coming from across the organization and are motivated to work this issue. In addition to internal staff is important to have experts who help develop programs, means and actions to achieve the objectives of communication.

internal communication to work in the company, as well as working on improving the media, we must make a special effort to develop the communication skills of all employees, but especially the formal leaders .

interpersonal communication is and probably will remain, the most important categories of internal organizational communication. If it fails the most basic relationship of all, face to face, more sophisticated information technology will do little.

What do you think of this?

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