Once upon a time the furnace of Liberty, owned by Silvio Mastro, who ran along with his assistant Gianfranco. The furnace produced cookies that are achieving considerable success with our customers, across Italy from the Alps to Sicily to mark the cookies PDL had a market share of 35 to 40%, beating off competition from well progressive brand biscuits in PD. Over the years, Gianfranco began to get bored, did not want to be an assistant for life, wanted to become a mason, as Silvio, indeed, just wanted to take his place, but the moment never came. So after 17 years of society, sharing of successes and failures of society in the furnace of Liberty, he decided to go it alone. "Dear Silvio, always and only you decide which cookies to produce and how to produce them, never listen to me, the customer must be educated, we should not always follow the customer's tastes. And do not ever give me a straight, manage alone deciding the oven recruitment of boys in full autonomy, earning profits of almost everything you furnace of Liberty. And I'm tired of being your assistant for life, it's time that you face from you, dear little dictator, "said Gianfranco one day at a meeting of all employees of the oven. Silvio took it wrong" is not the case, you're just jealous of the ugly my success, I Sgobba and you do beautiful as represented in our sales, but not accomplished anything. "
" So what do I hunt from the oven? "cried Gianfranco, who, seized with a fit of anger, took sacks of flour on the boys "This is just the beginning, dear Silvio. Until now, I sabotage the activities of spite pushing bad cookies, but you do not understand nothing of my request now I just put in and see, so I followed, will produce the best of your cookies and I'll have a blockbuster: Your end was short. "
So, Gianfranco founded a new furnace, which he called Future and Freedom, together with a small group of boys who fired the furnace of Liberty, giving up his post. Gianfranco then began working to invent a different cookie, "a modern European biscuit" he called it, according to new recipes, it came out crap, the new biscuit brand FLI was something strange, they had a different flavor to the old customers who did not like the furnace of Liberty. "turncoat, you have betrayed the traditional recipe, shame "cried the customers after tasting the new product. Mastro Silvio he laughed in his sleeve," He will not lose any customer, all remain loyal to the oven biscuits of Liberty ".
Gianfranco Lanci its officially the biscuits in the Fair of Candy, where she was also presented the organization chart of the new furnace.
Best places to Maitre, responsible for the selection of the flour and yeast were entrusted to Gianfranco close friends, they wanted to mimic the biscuits progressives. There were protests then from the other assistants, but he would not know Gianfranco: he had decided so, nothing is changed. The thing did not go down well with workers loyal to the traditional recipe, which just a week after the submission to the Fair Gianfranco soft sweets to return to the arms of the Freedom of Silvio Forno, who laughingly said, "You see, I was right : The traditional recipe is one that most successful ever betraying customers changing brand. Now and the Future of Freedom oven is crumbling, just like the cake sbrisolona. After a while Gianfranco found himself alone, abandoned by all the assistants, repudiated by his (former) customers, so he had to retire close cabin and puppets to act as apprentice in a small bakery in Monte Carlo.
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