NOW Showcase at So Ethic Prêt à Porter Paris S'12

Cynthia LaMaide one-of-a kind artisanal dresses made in Michigan

Hand-painted, sculpturally modern dresses by Cynthia LaMaide

Exciting news that the NOW Showcase is back in Paris for So Ethic Prêt à Porter Paris S/S 2012. The spirited and radiant Eileen Moran has assembled a stunningly modern line up sustainable fashion talent that includes names like Cynthia LaMaide, Kelly Lane, Jonäno, and celebrated vegan accessories line, olsenHaus. It is great to see American ready-to-wear and accessories design talent sharing the message that ethical fashion is ready to take the fashion world on a wilder ride with the some beautifully conscious dressing.

olsenHaus cruelty-free and state-of-the-art footwear

“For the second season, So Ethic welcomes an American tradeshow, the trendy Now Showcase a trade show for ready-to-wear, accessories and, in a larger sense, independent, responsible lifestyle brands. The four designers exhibiting develop small, local production runs and invest in sustainable approaches without neglecting style. A must to discover." –

                                     Muriel Piaser  

Exhibition Director PRÊT À PORTER PARIS® 

NOW Showcase Paris at So Ethic Paris

Porte de Versailles, Hall 7 / 2nd Floor / Booth No. M235

Sept. 3 to 6, 2011

NOW Showcase: Unifying Sustainable Style Like Never Before

TURK+TAYLOR

So it has been rather fortuitous that my visa for Bulgaria required extra processing these past few weeks, as this delay has allowed me the opportunity to attend The GreenShows, see dear friends (some of whom I still need to visit), and also receive one more injection of sustainable fashion 'indie style' at this week's NOW Showcase. I will only be able to attend NOW during the latter half of the day on Tuesday, September 21, but I am looking forward to seeing the latest and greatest designs from an impressive roster of talent.

EcoSkin's Fall 2010 'Blackbird' Dress

For the first time ever, The Train, The Box, and Rendez-Vouz will collaborate with NOW Showcase in a rare Market Week partnership. 

All four trade shows, located in the Terminal Building (651 W. 27th Street at 12th Avenue), decided that collaboration, not competition, offers buyers and media the best Market Week experience for Spring 2011. Sounds like a uniquely sustainable plan for the future. Visit the NOW Showcase website for more details.

CREEM collection

NOW Fall 2010 Showcase: JAI

Gorgeous organic wool pieces from JAI's A/W 2010 Collection, on view at The Now Showcase this weekend. More details here.

(above photos/credits include Art Direction: Vincent Oshin; Photography: Baldomero Fernandez; Make-up Lauren Whitworth: Hair Crew)