NOW Showcase at So Ethic Prêt à Porter Paris S'12

Cynthia LaMaide one-of-a kind artisanal dresses made in Michigan

Hand-painted, sculpturally modern dresses by Cynthia LaMaide

Exciting news that the NOW Showcase is back in Paris for So Ethic Prêt à Porter Paris S/S 2012. The spirited and radiant Eileen Moran has assembled a stunningly modern line up sustainable fashion talent that includes names like Cynthia LaMaide, Kelly Lane, Jonäno, and celebrated vegan accessories line, olsenHaus. It is great to see American ready-to-wear and accessories design talent sharing the message that ethical fashion is ready to take the fashion world on a wilder ride with the some beautifully conscious dressing.

olsenHaus cruelty-free and state-of-the-art footwear

“For the second season, So Ethic welcomes an American tradeshow, the trendy Now Showcase a trade show for ready-to-wear, accessories and, in a larger sense, independent, responsible lifestyle brands. The four designers exhibiting develop small, local production runs and invest in sustainable approaches without neglecting style. A must to discover." –

                                     Muriel Piaser  

Exhibition Director PRÊT À PORTER PARIS® 

NOW Showcase Paris at So Ethic Paris

Porte de Versailles, Hall 7 / 2nd Floor / Booth No. M235

Sept. 3 to 6, 2011