Scandinavian Noir Beauty + Raw Goodness

photo by Jesper Brandt

With Copenhagen Fashion Week having come to a close this past weekend and Stockholm Fashion Week gearing up this week, it is time to officially acknowledge that Scandinavia is the place to be for all the beautiful people during this softer and perhaps more reflective time of the summer. 

Bllack Noir AW11 available at Green in the City, Paris

The super gorgeous Johanna Björk of Goodlifer and Råfrisk just posted a brilliant medley of 'Good Stuff: Scandinavian Noir' to celebrate the darker and sexier shades of sustainable style in her homeland.

Bllack Noir Tiffa Dress via Goodlifer

Johanna writes, "Bllack Noir was established 3 years ago as a sub-brand of Danish conscious fashion label Noir. This LBD (above) has some badass details that will set you apart from the crowd, yet is classic enough to last a lifetime." Agreed. Johanna is also a new fashion and lifestyle correspondent for EcoSalon. She's one hot woman to watch and definitely understands the raw side of real beauty, fitness, and good living to boot.

Green In The City: The Premier Eco-Selective Shopping Destination in Paris

It was a magically snowy day when I made my way to Green in the City at 7 Rue Malher in the fashionable Marais district of Paris. The city of lights had come to a complete standstill, but the radiant glow of proprietor Helene Sananikone's exquisite eco fashion boutique was a welcoming sanctuary after a whirlwind day of appointments and museum sight seeing.

Upon my arrival, Helene kindly offered me a soothing herbal tea that immediately worked wonders on my chilled fingers and toes. The browsing and shopping that followed was a true window onto some of the best names in European eco fashion as well as labels that we know and celebrate in the States: Beyond Skin, Camilla Norrback, Edun, Fin, Kami, LeAF, Loup Charmant, Matt & Nat, Misericordia, Nancy Dee, Rianne de Witte, Stella Pardo, Swedish Hasbeens, and VerediAum, to name a few.

Green in the City is a tremendous resource in a city that surely knows its fashion, though not necessarily of the sustainable genre. Helene has done a brilliant job of bringing together unique labels that epitomize the marriage of great cutting edge design and responsible practices. As the complete destination for green living essentials, she also has hand-picked some of her favorite organic beauty offerings and products, as well as adorable children's clothing collections from design labels such as Adri, Oeuf, and Lucien Zazou.

Some of my favorite Green in the City offerings included:

Stella Pardo alpaca soft and sensuous knits

My new organic cotton Loup Charmant Scoop Tank 

(in black, to add to the white one I covet)

Butter of London nail polishes (love my new 'Tea with the Queen' hue)

Festive holiday home eco-accessories by Reine Mère

Loved this Grecian style tunic by Misericordia

Swedish Hasbeens of the most  fashionable footwear variety

LeAF generation collection (my new graphic tee is the sweetest)

What more can I say? Green in the City is a must if you are lucky enough to be in Paris or on the European continent in general. Helene will ship select items, and word is that she will soon be updating her online shop. I also want to send a special thanks to Eva Anastasia and Amira Marion for being such wonderful hosts during my stay in Paris. The future of sustainable fashion seems bright and bold with such capable women doing such wonderful things in France. I am just thankful that I am able to be part of it from my perch in Sofia.

Visit Green in the City to learn more and shop the beauty within.

Bon Anniversaire to Green in the City

Congratulations to Green in the City for their one year anniversary as the premiere eco-boutique in Le Marais district of Paris. To celebrate this fabulous milestone, there will be a cocktail party this evening as well as a vernissage for the exquisite photography of Esther Voisin.

TONIGHT Friday, April 9 at 6pm. RSVP to info@greeninthecity.fr

You can also follow Green in the City's green and stylish blog here.

Green in the City Shines Even Brighter in Paris

Felicitations to Hélène Sananikone for the re-opening of the boutique House of Organic Paris as the exquisite eco shopping destination, Green in the City.

Beautfully curated, internationally celebrated, and certainly the new 'bijoux-verde' at 7 Rue Mahler. Stay tuned for more details on unique designer collections available at this bright new star clearly visible on Europe's 'fashion with a conscience' radar.

Green in the City in Madame Figaro ~ with special mention of Loup Charmant

*And for those lucky enough to be in the City of Lights today, do not miss this delicious event with AÏNY. Details below.