Starbucks has been at the time the case mentioned as an example of entrepreneurial creativity. I met this company when I lived in EEEU in 1991, since then I have always followed closely.
Create
business with a strong human sense as did the company is the path that could take many SMEs.
Starbucks Coffee is one of the most significant business cases for the past 40 years . In order that something as simple as coffee becomes an extraordinary experience, involving not only the customers but also employees and managers, has become one of the most profitable businesses, to the extent that its shares rose 5,000% since 1992. The company currently has presence in over 17 countries, with an average of 35 million hits per week, and last but not least, it keeps coming back raving fans 18 times a month.
Joseph A. Michelli wrote a book in underscoring how the small details are critical to all involved are integrated in a gear high productivity, whose main asset is the complete satisfaction of both consumers and employees of company, which they call "partners." The author met with company executives, partners, employees and customers to bring the reader the things of everyday life which directly exemplify business innovation Starbucks.
With all this and collected anecdotes and experiences, succeeded in establishing five principles that have made Starbucks a leader in your industry and business management model.
With all this and collected anecdotes and experiences, succeeded in establishing five principles that have made Starbucks a leader in your industry and business management model.
PRINCIPLE 1. Make own business. Engaging emphasis on good management of interpersonal relationships necessary for a productive performance, and value the importance of each person to work on all organizational. From its statutes, the company ensures that the work is attractive to the user. A Michelli say this requires attitudinal strategies: be welcoming, genuine, thoughtful, knowledgeable and engaged.
PRINCIPLE 2. Everything matters . Take care of every detail to offer a unique experience and provide the client with a business sense that comes to your total satisfaction. It is therefore essential to listen and take into account the ideas and innovations of all employees and their participation to implement solutions.
PRINCIPLE 3. Surprise and delight. To ensure the loyalty of customers a highly competitive business world, we must provide added value in both product and service. More than exceed the resources for it, it's an attitude of service that achieves an emotional connection, which rewards consumers alike and who attends. It is a rare coin but highly valued, the self-esteem.
PRINCIPLE 4. Accept resistance. Transform power of criticism and discontent at the time of growth is one of the great strengths of Starbucks model. Put on a human level errors and omissions transforms them into learning leads to improvements. The mere fact that the statutes of the organization contemplate it, not as an offense for which someone has to pay, but as one of the strongest energizers of teamwork and maintaining a sense of belonging of the employees with their work, self-explanatory success of the model.
PRINCIPLE 5. trace. It is important that both the company, brand, service and product, as the work environment, are highly attractive to employees and identify with the emotional values \u200b\u200bof customers in order to transcend the world of business.
The analysis reveals very different strategies to traditional . The development occurs as a result growth of an organic whole that flows back and forth, hand in hand with the development of workplace fun and productive. It seeks to create personalized experiences to customers, ensure loyalty, energize and listening to customers and partners take advantage of specific market opportunities, stimulate business growth and profit.
In recent years I've seen a nearby business that makes sense human Dioni Fruit, I've known for the Emotional Intelligence Consortium Innobasque.
What Dion is doing with its company, its equipment, its customers, competitors, suppliers, society ... in my opinion, is surprising. Dionne Bravo!
Create business with a great sense man is the path that could take many small and medium enterprises, whose size can specialize and seek personal contact with customers, offering products and services whose values and unusual characteristics.
Do you think that your company values \u200b\u200bor principles are respected like?
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