Consumers are invited to take an active part in tracing the life cycle of clothes. A donation box is placed at like-minded boutiques internationally and a code is then allocated to each donated article of clothing, allowing the material to be tracked to its new 'reanimated' designs. These pieces are meant to be re-donated and re-made again and again. In the process a performative act transpires, encouraging us all to consider the life span of the objects surrounding us. The concept is a bit of a novelty and not yet foolproof, but food for thought, nonetheless. Plus, the spring/summer collection is characterized by a lovely application of macramé in the joining of materials. I think they have succeeded in raising the aesthetic bar and defying connotations surrounding 'used garments'. Alongside the search for 'greener' materials, I welcome more concepts for coming to terms with our waste and working with what we have.
Anyone interested in continuing to turn a profit in the fashion industry will also have to explore groundbreaking solutions and revelations. UK nonprofit Forum for the Future presents a fascinating report, outlining scenarios of the fashion world in 2025, when utter resource shortages met with explosions in costs and populations will require designers to create accordingly. I wonder what role future fashion weeks will play in such a landscape …
Stay tuned for part three of Emilie's review.
Freelance writer and translator Emilie Florenkowsky has lived in Berlin since 2005. Check out her online journal of art, science and all points in between, META magazine.