NOW Showcase AW 2011 Opens This Weekend

A classic ensemble by Titania Inglis for F/W 2011

(made in New York of organic and deadstock fabrics)

'Nature Speaks' volumes by Andy Lifschutz Jewelry

NatureVsFuture Wool Double Collar Sweater

(designed in Brooklyn, made in New York City)

JoAnn Berman's 'Real Housewives of Bushwick' Collection

olsen Haus super glam, pure vegan heels

a.d.o. clothing's herb-dyed, organic Tanya Dress

Just a few of the talented designers who will be presenting their collections at the NOW Showcase in NYC this weekend. There will be a special cocktail reception on Saturday, February 19 and Sunday, February 20 from 4 to 6:30pm. My sustainably-savvy colleagues from EcoSalon, Gretchen Jones and Amy DuFault, will be on hand to chat and share their latest findings for market week February 2011. Read the scheduling details here.

NOW Showcase at the Terminal Building
FEB. 19, 20, 21 – 2011 / 10AM – 6:30PM
651 West 27th St. (@ 12th Ave), NYC 10001

a.d.o. Herb-Dyed Organic Collection Debuts at NOLCHA

Continuing with the theme of low-impact natural dyes, a.d.o. clothing ('anjelika dreams organic') made their NOLCHA debut as part of the Bel Esprit showcase for ethical fashion this week. a.d.o.'s Spring 2011 certified-organic cotton separates are tinted with organic herb dyes and laced with organic trims from Japan. (The word "organic" was just used three times in one sentence. That's impressive.)

Launched in Fall 2008, a.d.o. clothing does things right by using only certified organic cotton, natural herbs and plants from India, hand tags made from recycled paper, as well as manufacturing  all of its clothing in New York City's garment district. The dyes used are special Ayurvedic herbs that are touted to promote health and well-being depending upon the unique blends selected.

View a.d.o.'s Fall 2010 collection here.